Custom Web Design Introduction

Search Engine Optimization (SEO) & Online Marketing Services

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VietSmall’s proven SEO strategy is designed to increase the overall traffic to your website. Our process involves the following crucial steps to help ensure that your website won’t be hidden in the cyber jungle:

• Keyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences.
• Creation of title, header tags, description and other meta data using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine spiders use to evaluate the relevancy of pages.
• Content creation and/or recommendations. VietSmall may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers.
• Link solicitation from relevant websites, directories, and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page
  

Web Maintenance & Monitoring

This service is recommended either in conjunction with web design and development services or to enhance the visibility of your existing online marketing efforts.

Prior to designing a customized strategy for your website, VietSmall will perform an initial assessment. This assessment will look at how competitive the field is, what techniques are commonly used by the top competing sites, and what the traffic levels are for the targeted audiences. We will look at current programming choices and those being made in any redevelopment of the website. The outcome of this initial assessment will determine how much time we will propose for each area of the SEO campaign.

The deployment of the SEO strategy consists of two phases. Phase I consists of market research that is designed to ensure that your website is properly optimized and submitted to appropriate search engines and directories. The second phase involves additional research and focuses on a link-building campaign to achieve higher rankings and provide more direct traffic.

VietSmall’s proven SEO strategy includes the following basic services:

• Identification Of Keywords & Key Phrases. Identifying the key phrases used by target audiences is critical to any SEO campaign. We use a combination of traffic analysis and user interviews.
• Creation of Metadata Titles, Tags and Content. The primary mechanism for obtaining high rankings is developing relevant content. Such content must be presented to search engines using the proper page titles, tags, and opening phrases. We will provide tags and titles and suggest phrases to use in opening content.
• Submission to Search Engines & Directories. Once the new site has been completed, we propose submission of the site to several major directories and search engines. In some cases, this submission process will involve a fee to be paid by the client. A list of potential fee-based submissions will be given to the client for approval.
• Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. VietSmall will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
• Rank Reporting. VietSmall will conduct an initial ranking report eight weeks after the site is completed. Additional reports can be generated at the unit pricing indicated in the table below:
  

SEO Maintenance

A significant improvement in rankings will be obtained if the following steps are implemented in addition to the basic strategy. Link building will also increase the perceived authority status of the website, as well as provide independent traffic.

• Keyword Research. Additional ongoing keyword research, in order to uncover new opportunities.
• New Content Generation. Development of additional content targeted at potential traffic phrases. VietSmall will suggest content themes. VietSmall can provide excellent copywriting services at an additional cost.
• Link Solicitation. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method weights certain links as authoritative and gives a relevancy score to a page based on that. VietSmall will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate.
  

Monitoring & Updates

Once initial design has been completed, VietSmall will monitor the rankings of the website with all major search engines, as well as the identified key-phrases for traffic variations. When there is either a drop in rankings or an opportunity to raise traffic because of shifts in key-phrases used by searchers, VietSmall will include suggested strategies along with the ongoing report.

Because of the lag time in search engine response to changes, VietSmall recommends the creation of the following reports quarterly:

• Rank Reporting. VietSmall will run a report on the ranking of the website with the major search engines and directories for up to 20 key phrases that represent the targeted audiences.
• Traffic Analysis. VietSmall will analyze the number of searches being conducted by users for the selected key phrases and for similar key phrases, with a view to identifying any shift in search behavior.
• Strategy Development. Using the results of the rank and traffic reports, VietSmall will evaluate the progress of the current optimization strategy and suggest any changes in content, titles, and submission as necessary.